Why is Roen Cake Mascara Not “Cake Mascara”

Why does Roen Beauty call their mascara Cake Mascara?  I used to use Cake Mascara, which comes in a compact, not a tube.  Also, cake mascara is a cake, a block of dry mascara in a pan.  You are the chemist, who has to add water to the cake!  This creates a paste,   the actual product, that you’ll apply to your lashes.  Also, traditionally,  cake mascara comes with an old fashioned brush, that looks more like a toothbrush than something you would slip through your eyelashes.

What makes the Roen Beauty Mascara Special is the fact that it is Clean.  And traditional Cake Mascara is considered to be the Cleanest form of mascara available.  Since Roen created a   Vegan, Cruelty-free, and gluten free Clean Formula, they claim that their Mascara is as Clean as the Cleanest form of mascara, which is traditional Cake Mascara. I’m taking an educated guess that this is the reason they named their first mascara Cake Mascara, Not because it comes in cake form, because, Roen Cake Mascara comes in a tube, you don’t have to add water to create a paste, and the Roen mascara wand brush is far more luxurious than a toothbrush…Just Sayin’!

You can find the Roen Beauty Cake Mascara at Blue Mercury, and on the Roan Beauty Website.  Also, the Roen Beauty Cake Mascara ( 0.34 fl. oz. / 10 mL) costs $28.

RÓEN Beauty claims they are always pushing ourselves to do more for Mother Earth and the planet. RÓENs outer packaging is 100% recyclable. If you choose to toss it.  Many Products can not be recycled in your curbside bins. Items such as mascara tubes, compacts, foundation compacts, and lotion bottles tend to fill up our trash cans throughout the year without much attention.

“Roen Beauty is proud and excited to be using TerraCycle’s Zero Waste Box platform, which is dedicated to recycling products that are difficult to recycle. TerraCylce will responsibly breakdown and recycle your RÓEN products so that they don’t end up in a landfill.”

“Here’s how it works…Once you have 5 empty RÓEN components box them up, email us at 

in**@ro********.com

with your name and address and we will email you a prepaid shipping label. Simply drop your package off at your local FedEx and we’ll do the rest!”

 Step One

Email us

Step Two

Box 5 empty RÓEN components

Step Three

Mail your package back with our pre-paid label

 

Even more, CAKE, infused with olive oil, works to keep lashes nourished and hydrated throughout the day. The intensely black formula provides an extra-dark finish leaving you with flake-free, thick, lashes.

  And, the formula is long-wearing.  It washes off easily with your regular face wash. Finally, the formula includes a combination of Silica and Nylon-12, for high impact volume, that is 100% clump free.

ROEN Beauty is a 100%, fully vegan brand.

None of the Roen products contain animal derived ingredients.  Also, the formula feels light weight on your lashes. The mascara wand brush is made from synthetic bristles, that are uniquely fluffy, and designed to be flexible.  In this way, the bristles will lift and lengthen your lashes from the root to the end of your lashes.

  ROEN Beauty is Clean, cruelty free, gluten free, vegan and paraben free.  Also the formula does not include talc, parabens, nanoparticles, alcohol and fragrance.  They do not test on animals.